Consumer Reports and Studies

Consumer car shopping and market feedback

April 2016
Would you complete a simple loan application on our site if we could provide a trustworthy provider with the best rates?
Yes, I would
  23%
No, I would not
  51%
I would consider it
  26%
April 2016
When researching specifications on a car are you most interested in Standard Equipment or Specs & Performance?
I'm interested in Standard Equipment
  16%
I'm interested in Specs & Performance
  22%
I'm interested in both
  41%
None of the above
  21%
March 2016
Would specification information such as MPG, horsepower, torque and weight be useful when using your mobile phone to car shop?
Yes
  79%
No
  21%
March 2016
Would reading dealership reviews sway your decision about where you purchase your next vehicle?
Yes, definitely
  62%
Slightly
  17%
No, it's not a factor
  21%
February 2016
When shopping for a new or used car, do you read in-depth expert reviews?
Yes, I always read expert reviews
  48%
Yes, I sometimes read expert reviews
  27%
No, I prefer user/owner reviews
  17%
No, I don't read expert reviews
  8%
February 2016
Which of the following is the most important "ownership" cost when considering a new or used car for purchase?
Depreciation (the decline in the vehicle's value over time)
  42%
Insurance (the cost to insure the vehicle)
  8%
Financing (the cost to borrow money to purchase the vehicle)
  17%
Fuel costs (the cost at the gas pump)
  5%
Maintenance (the cost to maintain the vehicle)
  11%
Repairs (the cost to fix the vehicle when needed)
  17%
February 2016
When shopping for a new or used car, do you consider the cost of the vehicle over its lifespan including depreciation, insurance and taxes?
Yes, I consider these "ownership" costs
  67%
No, I never consider these costs
  20%
No, I never thought to consider these costs
  13%
December 2015
When I am car shopping and researching, I prefer __________ content.
Mostly text-based
  12%
Mostly visual-based
  16%
Mix of both text and visual
  72%
November 2015
What is your favorite social media network for anything car related?
Facebook
  17%
YouTube
  23%
Twitter
  1%
Google+
  9%
Instagram
  3%
Pinterest
  1%
I do not use social media.
  46%
November 2015
Which auto reviews do you trust?
Consumers (peer-to-peer)
  28%
Car dealers or car manufacturers
  6%
Third party site (e.g. NADAguides, Kelley Blue Book, AutoTrader, etc.)
  66%
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